Multichoice Africa has donated television studio equipment worth over 36.8 million shillings to the Kenya Broadcasting Corporation (KBC) to boost its television upgrade project.
The donation further cements the two institutions’ pioneering 27-year-old public-private partnership, which began in 1995.
Multichoice Kenya was established in 1995 as a joint venture between the Kenya Broadcasting Corporation (KBC) with 40% local equity and Multichoice Africa Holdings (60% equity), a subsidiary of the Multichoice Group to provide subscriber management services ( SMS) under the DStv brand.
Speaking when presenting the Multichoice donation, Multichoice Kenya Managing Director Nancy Matimu praised KBC for its support over the years.
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“As a company, we thank you for the partnership we have both enjoyed over the past 27 years and Multichoice Kenya fully appreciates and supports your tenure as a public broadcasting service in Kenya. We appreciate that our business has grown alongside the Kenyan economy by forging long-term partnerships with the Kenyan government, the national broadcaster you are and entrepreneurs,” she said.
Some of the donated equipment includes video switchers, high definition AV recorder, routing matrix, playout servers and Media Asset Management (MAM) storage system among other television studio items.
For his part, KBC’s new acting managing director, Samuel Maina, thanked Multichoice Kenya for the donation and hailed the partnership of more than two decades which continues to grow stronger.
“In our quest to improve picture and sound quality, KBC recently upgraded the video and audio formats to achieve an all-encompassing HD signal, from content management to transmission. As part of the improvement process, KBC has partnered with Multichoice Kenya, which has acquired modern broadcast facilities to help establish more efficient news and content management processes,” Maina said. .
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According to Maina, the donation will significantly improve the following areas within KBC:
- Automation of process workflows.
- Content storage will be made easy with comprehensive, networked, high-performance shared storage workflow servers.
- Assist in archiving content into digital formats
- Automate newsroom operations by offering advanced collaborative planning, social media workflows, AI features, and state-of-the-art integration with studio automation systems.
- Training and skills transfer: KBC staff will be trained to master most of the systems and solution applied.
The newsroom management system is also set to transform KBC’s newsroom by reorganizing editorial processes and setting the pace for convergence.
As the country’s leading funder of local content production – via MNET – MultiChoice Kenya further assured KBC of its commitment to continue to build its skills and ability to become the backbone of content that matters to its customers, which already makes DStv, GOtv and Showmax the most important brands. loved video entertainment locally.
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